Dog Tag Bakery

Dog Tag Bakery, a start-up non-profit bakery, was looking to cultivate and cement their voice and mission online and in printed materials.

Work included:

• Word cloud to rally employees and founders alike around a central voice and tone
• Custom tag line, mission statement and “about us” copy to cement core identity
• Draft options for product inserts and founder biography to further extend and explore brand expression
• Copy from this work was then used for social media, influencer and other media campaigns